Online Advertising Manager    

Job Description

Craft paid media campaigns and surpass goals for our clients.

The Prosper Group seeks a results-oriented professional with experience in creating and implementing data-driven online advertising campaigns to serve corporations, non-profit organizations, trade associations and political candidates.

The Online Advertising Manager will be responsible for developing, implementing, tracking and optimizing paid media campaigns across all advertising platforms. Candidates must demonstrate an ability to recognize strong creative and ad copy in addition to implementation skills.

This full-time position requires strong communications skills and understanding of the principles of direct marketing and how they are applied in the digital space. The position will be located in Indianapolis, IN or Alexandria, VA.

Job Responsibilities                  

• Program and Project Management. Plan and execute all Search Engine Marketing, Social Media, Display, and Digital Video advertising campaigns from budget creation to client reporting. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Collaborate with internal teams to optimize landing pages.
• Strategic Execution. Assist the Accounts team in developing the strategic direction of each campaign and provide recommendations based on client objectives. Measure and report performance of all campaigns and assess against goals (ROI and KPIs). Evaluate emerging technologies and targeting methods, and provide thought leadership and perspective for adoption where appropriate.
• Testing and Optimization. Plan, execute, and measure experiments and conversion tests. Identify trends and insights, and optimize spend and performance based on those insights. Perform ongoing keyword discovery, expansion and optimization.
• Reporting and Analytics. Monitor the effectiveness of online advertising campaigns and report performance victories to the Accounts team. Utilize website analytics and other tracking tools to generate regular reports. Provide top-line analysis for client reporting and identify growth opportunities.

Required qualifications

·         2+ years of online advertising experience, preferably in a political campaign or agency setting

·         Strong understanding of current online marketing concepts, strategy, and best practices with a proven track record of success

·         Experience with online advertising platforms and management tools (Google Adwords, DoubleClick, Facebook Power Editor, Twitter, Google Analytics)

·         Clear understanding of the various tactics and networks used to meet certain objectives

·         Familiarity with the use of social media for marketing and a strong commitment to staying in tune with the latest trends, tools and advancements

·         Experience with CPM, CPC, CPL, and CPA buying models

·         Experience with A/B and multivariate experiments

·         Advanced Microsoft Excel skills, including pivot tables, VLOOKUP, IF, IS, and Arrays

·         Strong time management skills and the ability to meet tight deadlines and adapt quickly to changing priorities in a fast-paced work environment

·         Strong analytical, research and problem-solving skills

·         Flexibility with time and schedule to meet deadlines

·         A positive and enthusiastic attitude

Apply

Please send the following to resumes@prospergroupcorp.com with “Online Advertising Manager” in the subject line:

·         Cover letter

·         Resume

·         List of references

·         Salary requirement

A competitive salary and benefits package is offered. Non-disclosure and non-compete agreements may apply.

About The Prosper Group

The Prosper Group is a full-service digital agency specializing in online media, strategy, and fundraising for Republican political candidates, conservative advocacy organizations, trade associations, and non-profits. We strive to leverage engaging design, innovative technology, and continual campaign optimization in order to deliver demonstrable results for our clients.